Description

 How to Wow

Proven Strategies for Selling Your [Brilliant] Self in any Situation

Discover the secrets to effective communication in any professional setting with How to Wow. Written by corporate coach Frances Cole Jones, this book provides invaluable advice on how to make a lasting impression and present your best self.

“The invaluable advice in How to Wow guarantees your success in any situation.”—Keith Ferrazzi, #1 New York Times bestselling author of Never Eat Alone

“Wow is not optional. Neither is this book. Buy it, study it, put it into action—and wow your bank account!”—Jeffrey Gitomer, author of Little Red Book of Selling
 
“No matter if you’re at the top of your game or just starting, this book will swiftly refocus the message that you are sending to the world.”—David Beal, co-CEO and co-founder, of Green Hummingbird Entertainment
 
“Read How to Wow if you want to change a great idea from a concept to a reality that means business. It’s the best makeover I ever got.”—Veronica Webb, television host

Whether it’s an interview, presentation, or impromptu business meeting, you’ll learn how to use the power of words, tone of voice, and body language to your advantage. With practical tips and tricks that you can implement right away, this book will help you ask the right questions, respond confidently, and wow anyone, anywhere, anytime.

In today’s competitive world, every interaction counts. How to Wow by Frances Cole Jones is a must-read for anyone looking to succeed professionally and personally. With her expertise in coaching CEOs, celebrities, and public figures, Jones shares the essential skills needed to excel in the boardroom, on-camera, and onstage. From making a memorable introduction to delivering persuasive speeches, this book covers it all. Learn how to read nonverbal cues, motivate your team, and write compelling pitches and resumes. With How to Wow, you’ll be able to transform any situation into an opportunity for success.

Take your communication skills to the next level with How to Wow. Authored by Frances Cole Jones, a renowned corporate coach, this book is a game-changer for anyone who wants to make a positive impression. Whether you’re a seasoned professional or just starting, the strategies shared in this book will help you refine your message and captivate your audience. From mastering the art of persuasion to delivering impactful presentations, Jones provides practical advice that you can implement immediately. Get ready to wow your colleagues, clients, and competitors with your newfound communication prowess.

About The Author

Frances Cole Jones is a renowned author, known for her books “How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation” and “The Wow Factor: The 33 Things You Must (and Must Not) Do to Guarantee Your Edge in Today’s Business World.” She is also the brilliant mind behind the creation of the Interview Wow app. In 1997, Jones established Cole Media Management (CMM), a company dedicated to helping clients harness their inherent strengths and develop exceptional communication skills to excel in both their professional and personal lives. Her blog has been recognized by Forbes.com as one of the top 100 websites for women, and she has been honored by Speaking.com as one of the top five speakers in the field of communication.

Excerpt:

 The importance of personal presentation and communication cannot be underestimated. From a young age, I was taught the value of presenting myself confidently and engagingly. I vividly remember my father lining up my siblings and me before social gatherings, making us practice shaking hands and maintaining eye contact.

Although I may have initially felt reluctant, these impromptu sessions had a lasting impact on me. Today, I possess a firm handshake and always make sure to look people in the eye when greeting them. These simple yet nonnegotiable principles have become ingrained in my daily interactions, allowing me to make a strong and lasting impression on others.

Just like maintaining eye contact, certain fundamental elements of presenting oneself should never be compromised. These principles hold regardless of the situation, whether it’s a one-on-one conversation, a business lunch, or a formal presentation. Incorporating these foundational elements into your daily communication is guaranteed to yield positive results in how people respond to you.

It’s not just about the words we say, but also about our tone of voice and body language. According to a study conducted by Albert Mehrabian, a renowned psychology professor, only 7 percent of our influence comes from the words we use, while 38 percent is influenced by our tonal quality, and a whopping 55 percent is determined by our body language. This means that effective communication goes beyond mere words and encompasses the way we speak and carry ourselves.

It’s fascinating to realize that communication is a multi-faceted process, with words playing a relatively small role compared to tone of voice and body language. Often, we tend to focus solely on the content of our message, neglecting the impact that our delivery and nonverbal cues can have.

Understanding the 7%—38%—55% Rule sheds light on the importance of holistic communication. By paying attention to our tonal quality and body language, we can enhance our ability to connect with others and leave a lasting impression. So, the next time you find yourself preparing for a presentation or engaging in a conversation, remember that it’s not just about the words you choose, but also about how you say them and the way you carry yourself. Incorporating these nonnegotiable principles into your daily interactions will undoubtedly yield positive and instantaneous results in how people respond to you.